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Congratulations. The fact that you've made it to this page at all
says a lot about your hunger for righteousness. Most people aren't
required to pay for these cartoons, however some are and for these
people I've tried to make it easy.
coming soon: subscription
- pay once for everything for a whole year. This will make your quest
for righteousness even easier.
page contents
cartoon licenses - conditions
- general rules
examples - when it all
becomes too hard
web sites - credits
- supporting promotions
why license?
cartoon licenses:
personal: free - Most
people just want a cartoon to stick on their fridge, or send to
a friend in an email. This sort of behaviour is encouraged.
normal: US$5* - Small
distribution (<500), local area, non-profit, non-retail. Local
church bulletins, newsletters, church web site, overhead projections,
multimedia presentations... you get the picture. Many people
fall into this category (how to buy).
special: US$20* -
Medium distribution (<5000), regional, non-profit. Denominational
magazines, regional church workers, multi-church events, overhead
projections, multimedia presentations etc (how
to buy).
very special: POA
- Medium to high distribution, national, retail. Books, magazine
covers, advertising campaigns etc. If you are in this category,
you generally know who you are and you generally don't want to risk
litigation. I am more than happy to chat with you, I am very experienced
and extremely reasonable.
Step 1: Send an email to chris@cxmedia.com
with details.
Step 2: We negotiate and come to an agreement.
Step 3: You make a one-off payment.
*Prices current at March 2004. Note that Australian residents
will be charged an extra 10% (GST).
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license conditions
The license to use a cartoon generally applies to the single use
of the cartoon. Every use of every cartoon needs a license.
Most of the time this makes sense and is very reasonable, however
in some situations it seems unnecessarily onerous. For example,
a cartoon is used every week on an overhead projection sheet in
your local church. Should you pay each time? What if a cartoon is
being used to promote an evangelistic event and appears on posters
and brochures etc. What about a cartoon that was paid for last year
and you want to use it again? Keep reading...
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license: general rules
There is the law (see above), and there is the spirit of the law.
For anyone who is confused about what is necessary for sinlessness
in cartoon usage, just think "scale and money".
Small, low exposure, non-retail, non-profit applications like local
congregations require less from me. Medium size, medium exposure,
larger cost applications (even if they are non-profit) usually require
a slightly larger payment and a little more rigour with regard to
license fees. More commercial clients generally know who they are
and they require even more attention to detail.
For most "normal" license applications I will not track
you down and audit your use of the cartoons or sue you. All I ask
is that you make some effort to pay for the service I have rendered
where it is appropriate. Pay up front for ten licenses, or make
a payment for a "special" license, or something...
Over the last 15 years, my work has been reproduced in thousands
of places around the world. Only very few of these have been with
permission, and even less have been payed for. I understand that
this will continue, and at the end of the day, that's not a disaster.
These notes are for those of you that care; either because you are
unremittingly honest or because you are more commercial and your
lawyer would flay you mercilessly if you broke the law.
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license: examples
I have created some scenarios that illustrate the above principles.
example 1: normal
Small, non-profit, non-retail, religious applications like a single
cartoon in a local church bulletin falls in to the "normal"
license category. The scale here is small and the money is small.
Use of another cartoon in the same bulletin would require it's
own license. Use of the same cartoons two years later would likewise
require additional licenses. Use of a particular cartoon on a regular
basis would technically require a license for each use but really...
maybe pay for ten uses (it's very reasonable pricing) or something
that seems fair.
example 2: special
A large regional congregation of 4000 members uses a cartoon in
a promotional brochure that is prepared for the local area. The
scale is medium, the money is medium, the license necessary would
be "special" for each use e.g. one for the brochure and
one for the posters.
example 3: special
A denominational magazine, with a readership of 5,000 publishes
a cartoon on it's editorial page and one later in a story. The magazine
is non-profit but it is retail (i.e. for sale).The scale is medium,
the money is medium. A "special" license would be required
for each cartoon.
example 4: special
A speaker travels around the country and uses cartoons as part of
their presentation. The work is non-profit and non-retail (no entry
fee etc) and there are no cartoons printed in the ancillary material.
In this case the scale is medium to large but the money is small;
a "special" license would be required for each cartoon
used. The use of the cartoon would be limited to that particular
presentation but would cover many different occasions.
example 5: very special
If the same speaker were more commercial (profit, retail, cartoons
printed in supporting material which is available for sale), it
may be necessary to apply for a very
special license. This is negotiated with me and is generally
very affordable.
example 6: special
A publishing house is creating a book entitled "Christianity:
how funny is it?" and they want to use ten of the cartoons.
The scale is large (even if the print run is only 2000, the fact
that it is a book puts it in the "very special" category)
and the money invested is large. A "very special" license
is required for each cartoon.
If the book receives rave reviews and does a second, third and
fourth print run, a license is required for each cartoon each time.
If the book is being so well received then the additional license
payments are easily worth it.
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license: when it all becomes too hard
Sometimes, it is just too difficult arranging to pay for the use
of the cartoons. Unless it's a commercial product or one with a
big audience, where the legal ramifications are much stricter, I
would rather people use the cartoons than not. They are created
primarily to make life a little better, not to make me a little
richer.
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license: web sites
If the cartoon is to be used on a website, the same broad logic
applies. Scale and money: if the audience is local or small and
it is non-profit and non-retail, then the license would only need
to be "normal" etc.
I also ask that all of the cartoons link back to this website (cxmedia.com).
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license: credits
All of the cartoons in this site have some credits built in to the
cartoon. I do require that these remain on the cartoons. In some
cases, usually for "very special" licenses, I ask that
credit is given somewhere to the book that the cartoon was first
published in. This honours the original authors, something in recognition
of their initial trust in me.
For example:
All cartoons copyright: Chris Morgan, cxmedia.com
Cartoons on pages 37, 48 first published in "Build my Church",
NCLS, 1999
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license: supporting promotions
For products like books, the cartoon license often allows for the
use of the cartoon in any promotional material for that product.
This is usually part of what is negotiated between you and me.
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why license?
For those who struggle with the idea of paying for a cartoon, particularly
for the purpose of advancing God's kingdom, let me say this. The
fees I ask are extremely low and the terms very generous compared
to any I've found. It is how I earn a living, how I spend my time.
It is my offering to the world, to the church, to you.
If my work brings value to your own endeavours I ask for a tiny
payment. If you're still not convinced please resist using them
but continue to enjoy them anyway.
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